Print, radio and television advertising used to be an expensive but necessary endeavor for business to reach out to customers.
Today that landscape has changed drastically but is also more difficult as customers have many demands on their time. Even the avenue streams formerly employed to attract interested customers like the Yellow Pages have become hard to navigate as they have become more complex post digital revolution.
Newspaper and print advertising is barely relevant today and television is fast becoming so as viewers flock to independent viewing opportunities. It is also hard but not impossible direct mass targeted traffic to a single web page.
The giant tech firms promote themselves as automated advertising opportunities but are actually revenue funnels that generate little advertising value to the advertiser while collecting huge profits for themselves. Many people don’t realize that the ads and placement prominence they’ve actually paid for never get seen.
What can the small or midsize business take advantage of to attract customers that goes beyond this revenue stream and a cursory glance while still offering all of the above value of former advertising placement platforms and literally at no cost?
With digital media you can virtually create your own ads, your own studio and your own production company all the while bypassing some services and simply upload to your viewer stream platforms where mass traffic is already generated for you in your own unique funnel. Then you can attract customers to your web page for further communication at their convenience. It is a very worthwhile endeavor to learn to use all media for your benefit to generate customers with the added value that it can be easily tailored to offer both service and value to your customers.
The most important feature of a basic ad is to attract attention to either a product, service or business.
A good way to begin is to be sure you are connected on relevant social media and use that tool for your own advantage.
As with other advertising learn the format and file requirements for that platform.
Then you can write your basic copy, choose an image and begin.
This ad for Instagram is 1080×1080 and has been artistically enhanced for the platform which is primarily for featuring beautiful or artistic images.
I used the contrast of a black and white photo with a shot of full color to visually enhance the product.
Text In Hierarchal Value
While I don’t want to create the usual ad with contact info or a call to action etc., I still remember hierarchal value when placing my text. Like Facebook your Instagram followers are already engaged in your content, this is a quick reminder of your business presence.
In this instance I just care to highlight the product, target the customer by adding the price and product category. And indicate that it is a sale with a limited time offer.
While space is limited, it is possible to add some more basic ad contact info by placing a simple logo.
This can attract viewers to your business. With an ad like this it offers much the same value as a small Yellow Page or newspaper ad that can be placed many times for repeated viewing (which is a necessary tactic to generate higher response rates). Better yet, it is in full color and it is free. You can share as often as you wish without further payment. You can also create it as a template to quickly replace text and photos to offer variety while saving time.
You should tailor this text to your most basic message or service.
While ad layout is a commercial art form most people can visually recreate basic advertising layouts to help further promote their business.
Today there is no reason to ignore the many opportunities to take advantage of free advertising by utilizing all social media platforms for your benefit making them less of a time waster and more of a social tool to form the relationships that advertising was created to do, establishing the relevant connections to your future customers. And not so much as a giant revenue funnel for tech companies that mostly generate huge profits for them while producing little value for you.
Learn to capitalize on the value of social media by using it as a free roadmap tool to funnel your own traffic via effective advertising strategies.
Espresso Press Digital Ad Service
If you aren’t comfortable designing your own ad let Espresso Press design it for you for one low price.
Espresso Press offers digital ad service with one click. A streamlined process for ad creation. You supply the copy, photos, logo and your contract for ad design will begin. 3 revisions included and your final ad delivered to your inbox.