The internet has made direct to consumer selling easier than ever. As resellers or custom design product stores reach more consumers via shop community sites like Ebay, Etsy or Amazon they may not be aware of profitable ways to cut out the middleman and keep all profits for themselves by directing consumers to their own website shop. As these huge community sites become more cumbersome to navigate (and to sell from) their dedicated followers may want to be the first in line to buy their latest products by having a direct opportunity via a self published digital catalogue. This offering can exponentially increase both sales and profits as well as helping to establish a relationship with your consumers. Many sellers have successfully transitioned their market from the big sites to their own site via catalogue offerings by reaching consumers directly with creative marketing tactics and have made their own store websites a very popular place to visit.
Consider Direct Selling With A Catalogue
Many shopkeepers have reached huge audiences via social marketing and have many subscribers and followers that eagerly await their content, whether it be on Facebook, YouTube, Instagram or some other social media platform.
Most miss these opportunities to offer a direct sale via their own website/shop and have trouble generating traffic back to their site from their community media hubs. They become chained to social media in order to sell their products and that is just how the community sites like it as they funnel traffic and generate ad revenue for the giant site while tossing a percentage point in earnings to their content creators as their own profit margins skyrocket. Eventually audiences move on and store owners have no traffic of their own to fall back on.By specializing catalogues as interactive pdfs to specific demographics it becomes easier to attract traffic back to their own space.
Catalogues can be offered as a download and it is easy to create more than one. They can be offered as a newsletter. They can be designed to feature editorial content. They can be highly customized offering feature videos, product demonstrations or tutorials. Specific catalogues can offer special features like coupons or special offer codes that sellers can offer to prized customers. Catalogues can offer customization beyond website store capabilities.
In addition sellers can generate more advertising opportunities by leveraging their brand products via a catalogue with t-shirts, hats or other self promotion products.
Digital Self Publishing Makes It Easy And Affordable
In that past offering a catalogue meant expending both money and time. For small business this avenue usually wasn’t available as hiring photographers, designers, copy writers and printers made offering a catalogue a huge expense.
A self publishing avenue makes it easier than ever to offer product offerings to as many different consumer demographics as you would like.
You can offer featured products, new products, introduce new lines or create pages to move low selling products with sales.
You can offer products weekly, monthly or seasonally. You can offer them to your best customers or use this vehicle to attract new buyers by creating exclusive catalogues only available to new sign ups or subscribers.
The range of possibilities is endless with digital self publishing so you can easily test market and quantify results.
Digital self publishing has opened more doors than ever to both large and small businesses with direct to consumer selling opportunities.
While printed catalogues used to flood the mailbox daily, many aren’t aware of how to take advantage of digital catalogues via self publishing. Many catalogues were as eagerly awaited as magazines as consumers couldn’t wait to shop from their favorites. Shortly after becoming one of the earliest major retailers Sears quickly became one of the largest retailers in the world by shipping their catalogues to millions of consumers and the newly published Sears Catalogue became an instant event. Sellers can take advantage of this nostalgia by recognizing this creative opportunity to interact with their customers and save both time and money while easily measuring their return on investment and improving customer relations with tailored digital self published catalogues. This feature of digital self publishing can help reduce costly inventory investments as well as measuring consumer participation. Be as creative as you want while offering a direct sale to your shoppers with a digital catalogue and take advantage of this avenue to increase sales while keeping the majority of your own profits and saving time and money. Direct to consumer catalogues can be a very helpful addition to your store brand without the expense of printing or mailing. Community selling sites offer great opportunity but in the end they should be an avenue that directs traffic back to your brand. Learn how to wisely manage this sales funnel to increase your own brand awareness and watch your direct to consumer sales grow.
Espresso Press offers interactive magazine design templates that can be used as catalogues as well as catalogue templates. See this catalogue template here. Contact for a quote on catalogue or template design services.