Important Brand Equations Frequency of use equals frequency of brand affirming or brand switching behaviors. This equation helps explain why brand loyalties grow stronger to beer (used daily or weekly)…
Actionable Research In an age of computerized data gathered at awesome speed there is no problem with the quantity of information available to us. The problem is the opposite or…
Clearly Define User Groups There are two kinds of user groups or market segments that are brand assets, high index users and high potential users. Certain user groups or market segments contain…
Christmas Card Recycle I finally got to sit down and do some promised craft projects over the holiday and I completed my first junk journal with envelopes. My second craft project…