Important Brand Equations Frequency of use equals frequency of brand affirming or brand switching behaviors. This equation helps explain why
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How To Avoid Analysis
Actionable Research In an age of computerized data gathered at awesome speed there is no problem with the quantity of
How To Build Brand
Clearly Define User Groups There are two kinds of user groups or market segments that are brand assets, high index users
Creative Connections – Christmas
Christmas Card Recycle I finally got to sit down and do some promised craft projects over the holiday and I
Product Inspiration – My
My Fair Lady Wedding invitation designed with florals and elements from this collection. My Fair Lady Casual wedding invitation designed
How To Build Brand
High Value Brand Asset - Consistency A brand asset is one of many facets that comprise brand value bringing equity
How Packaging Builds Brand
The Forgotten Stepchild In Marketing Packaging is often considered the stepchild in marketing and too frequently separated from the selling
How To Build Brand
Can Promotion Kill Brand Equity? Yes! Can promotion build brand equity? Yes! Yes!Misdirected promotions can kill brand equity.Equity is ownership.A famous
Are You Heading Toward
Remaining Viable Through Growth One of the best problems to have when starting a business is rapid growth but it
Creative Connections – Artisan
Designer Perfumes One of the artisan businesses that can generate huge income potential is home made perfumes. Creating a custom designer
Creative Connections – From
Another Inspiring Creator I discovered another creator whose books and journals are creative, useful and beautiful. I wouldn't necessarily call
Creative Connections – Christmas
Christmas Card Recycle If you've ever wondered what to do with a pile of old Christmas cards this lady is
Creative Connections
Whisper Rose Collection Introducing Whisper Rose Collection Roses are a best selling item. I decided to create some additions that
Creative Connections
I love handmade cards. For a long time I used to paint and create my own but today I focus
Creativity In The New
My office looks like the office of most designers, full of books, magazines, graphic snippets and ephemera. I am a
Direct To Consumer Selling
The internet has made direct to consumer selling easier than ever. As resellers or custom design product stores reach more
Advertising Design Basics
Advertising has been the mainstay and backbone of many businesses for centuries and of course it began with print advertising
Creative Direction For Digital
Many digital startups begin as blog creators on WordPress or some other platform. Maybe they began as a small business
Take Advantage Of Free
Print, radio and television advertising used to be an expensive but necessary endeavor for business to reach out to customers.Today
Using Black And White
Do you get tired of being constantly surrounded by colorful images that seem to overwhelm the senses?I know I do.Today
Keys To Effective Layout
Keys To Effective Layout And Graphic Design What are the principles of effective graphic design?This the question that confronts all creatives
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The Herbal Companion Ephemera
The Herbal Companion Ephemera. The Herbal Companion 28 Assorted Ephemera. Paper collection includes tags, pockets, journal cards, other ephemera and a sheet for making a vellum overlay with directions included. These digital printables were created from beautiful 17th century plates. 28 Assorted Ephemera Printable 8.5×11″ jpg 1 Paper Sheets for making Vellum Printable 8.5×11″ jpg
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